The Beer Fling
When millions of football fans travel to the U.S. for the World Cup, they can't always find the beer they drink back home.
So Molson Coors offered them a temporary favorite while they were here, turning their beers into the ultimate summer fling.
Results:
Coors Light: +$2.9M
Coors Banquet: +$1.5M
Miller Lite: +$1.1M
Miller High Life: +$410K
*Estimated off-premise retailer revenue impact associated with brand-level share growth during the six-week World Cup period
Your beer back home doesn’t need to know.
Your favorite beer can still be your favorite. Just not this month.
Your beer back home doesn't need to know
Maybe better than the one back home. (But don’t tell).
There’s eternal loyalties and one month romances.
Your beer back home doesn’t need to know.
