To launch Cruz Blanca, a new Mexican-American beer for Molson Coors, we tapped into the dual heritage of our audience — crafting a brand identity, tagline, and campaign that celebrated both cultures in one refreshing pour under the line “Mexican Heritage Meets American Brewing: It’s Cerveza Refreshed”.
The launch spanned OOH in key cities like Chicago, Austin, NYC, and Miami, along with 15-second spots that celebrated the fusion of Mexican and American traditions.
