Es Jose Time

 Miller Lite x J Balvin

Miller Lite teamed up with J Balvin to remind the world that great things happen when you drop the persona and just be yourself. Es Jose Time celebrated the side of J Balvin that rarely gets seen: not the superstar, but Jose, the guy hanging out with friends, cracking open a cold beer, and enjoying the moment.

To launch it, we brought Miller Lite into one of culture’s most iconic everyday spaces, the neighborhood bodega, transforming it into a vibrant pop-up where fans could experience Jose’s world first-hand.

Recognition:
Effie / Finalist

J Balvin’s BodegaWear

BodegaWear is a streetwear collection made for the beer run to your local neighborhood convenience store and the Miller Time that comes after.